Media Outreach & Communications Webinars

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As part of the member support offered to staff and members of the Dignity in Schools Campaign's allied organizations, the DSC offers online and in-person workshops media outreach and communications strategy. The materials listed below, are PDF file versions of the webinars used during these sessions. Please feel free to download and share these resources. If you have any questions, concerns, suggestions or would like to participate in one of our webinars, please contact DSC Communications Coordinator Nancy Trevino at

Week of Action Media Organizing Packet (2015) 

Our media organizing packet provides tips and best practices for planning week of action events. Some of the best practices include tips for using Twitter, Facebook, Instagram, tips for talking to the media and sample language for a media advisory and press release. View the packet here

Youth Communications Training (2015) 

Our communications training for the Missouri GSA Network can be accessed here that provides an overview of the school-to-prison pipeline, a walk through of how to develop communications strategy and more! Download the training here


Media Outreach 101, Part 1

Introduction to "media relations", with an emphasis on building a media outreach strategy for your organization, campaign, or event. Includes tips on how to create a media list, build your  own local media list and the production and dissemination of press releases, media advisories, and letters to the editor.

Download Media Outreach 101



Media Outreach 101, Part 2


This second installment of the Media Outreach 101 focuses on messaging and on building a long-term media outreach strategy for your organization or campaign. It includes tips on establishing long-term relationships with your local media and framing your message according to different audiences and goals.

Download Media Outreach 101, Part 2


Organizing Through Social Media

Using new media/social media as a campaign advocacy tool. How to use your website, e-mail blasts, facebook, twitter and youtube to get reach out to an audience, strengthen a campaign, and generate online buzz.

Download Organizing Through Social Media


Documenting Events/Action and Promoting Via Social Media









Tips on shooting video and taking photos, saving and editing your footage, uploading and sharing your final videos/photos on youtube and flickr. How to more effectively promote your content via Social Media.

Download Documenting Events/Actions and Promoting Via Social Media